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From their website: "Happy Cow was founded in 1999 as a public service to assist travelers and people everywhere find plant-based / vegan options and healthy food.We are vegan-run, from a vegan perspective, and staffed by vegans and vegetarians.Animals that are delighted to be killed, and sometimes robbed and tortured, for you.” In reality, the dairy industry forces a cow to produce around 6.5 gallons of milk per day—at least 10 times the amount she would naturally produce for her calf.As a result, cows often develop mastitis, a potentially fatal mammary gland infection.
“A term has been coined to describe those advertising images produced to make us feel good: suicide food.
The ‘Happy Cow’ ads were run by the California Milk Advisory Board, a marketing arm of the California Food and Agriculture Department.
It's troubling that you can’t sue the government for false advertising, but the case presents another issue that needs unpacking: how the dairy industry uses advertising to sell a false narrative about the lives of cows.
Happy Cow is the world's most complete listing of vegan restaurants.
Vegan Australia recommends everyone use Happy Cow when looking for restaurants and stores in Australia (or anywhere else in the world! We also encourage you to add any new places you find and update and give reviews to keep the website up-to-date.