Online dating ending relationship

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“I’d hazard that your chances of finding love through one of these sites is probably about 10 to 15 percentage points greater than through traditional means.” For all the claims of success, some experts warn that the online dating is making monogamy more, rather than less, elusive.

“I’ve found a tendency for the 'grass is greener mentality’ to set in, where the person they’ve set their sights on seems great until they decide to check out 'just a few more profiles’ and spot an 'even better’ singleton,” warns relationship expert Dr Pam Spurr, author of Love Academy.

The result is that, rather than being someone that defies all calculation, love is now big business worth an annual billion internationally and growing at 70 per cent a year – with high-tech venture capitalists, psychologists and software engineers reaping vast rewards.

“They have a huge database and they also can follow couples’ stories through, which hasn’t been possible so far.” For most of history, using a third party to help you find love was the norm.

But can something as nebulous as everlasting love really be found via a computer chip?

Yes, according to psychologists at Chicago University who last week reported that marriages that begin online – whether on an online dating site or via social networking sites like Facebook – stood a greater chance of success than those that began in the “real world”.

The researchers interviewed 20,000 people who had married between 20.

Just over a third had met their spouse online – and their marriages were 25 per cent more likely to last than those of couples who’d met via traditional routes – in a bar, at work, or via family and friends.

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